How magazines position their audience Essay Example for Free

How magazines position their audience Essay Most life style magazines position their audience by adopting a particular mode of address which is aimed to create a relationship between the magazine and its audience, for example the front cover of FHM (September 2003) includes the following cover lines: Dress better than Becks Mess with her head and Biggest ever world sex survey. These cover lines speak to the audience, which in this case would be men, by saying if you buy this magazine we will show you how to dress better than one of Englands top footballers. It identifies with the single male and how to get revenge on your ex it also invites them to be a part of the biggest ever sex survey, this reinforces the bond between the magazine and its audience and makes them feel a part of an exclusive club. The front cover of FHM (September 2003) attempts to hook its male audience by using an image, which represents female sexuality. The picture of a female celebrity in a provocative pose wearing just her underwear takes up most of the page. It is used to grab its audiences attention on the basis of male and female attraction. The fact that its a celebrity means its not just anyone, its someone famous and the use of her first name means it is a more informal approach and helps the audience to feel closer to this sexy female. FHM is in competition with emaps Loaded and GQ, which means that their front cover has to stand out above all the rest. FHM uses the exclusive photo shoot of Samia and the Biggest ever world sex survey to promote their magazine as better than any other. The Exclusive shoot of Samia means this has not been done for any other magazine, just for the readers of FHM. The FHM title has been partially covered up by the main image, which suggests that the magazine is well established and no longer needs to show its full identity. The front cover of FHM has typical generic conventions of a male lifestyle magazine, such as the image of a sexy female, it mentions Becks and fashion which has intertextual links with football and has major sexual connotations with the promise of soft porn (Samias sexy shoot). It also includes inside stories on females and sex (girls on the sofa discuss cocks). The red writing adds to the sexy image as red is symbolic of love, lust and sex and it also helps the magazine to stand out. The FHM magazine fulfils the needs of diversion as it gives its audience the chance to escape from their daily routine through reading about more light-hearted matters such as sex, women and cars. It also fulfils the needs of personal relationships by offering companionship as it identifies with its male audience and helps them to feel a part of an exclusive social group. By using the cover lines Best of British, Mess With Her Head and the mention of Arnie (Arnold Schwarzenegger) it gives the audience personal identity and reinforces the norms and values of masculinity and manpower (Mc Quail, Blumer and Brown 1972). Male lifestyle magazines can be seen as stereotypical of men and male values. Using the front cover of FHM (September 2003) as an example, it suggests that men are only interested in sex, nude women, football and male dominance as most of the page is taken up by the half naked image of a woman. The features mentioned on the front cover are mainly to do with sex, cars and getting revenge on women. The FHM title is made up of the colours of the British flag and the caption Best of British. This can be seen as patriotic which also implies male dominance as Britain is a patriarchal society (male dominated) and therefore reinforces the idea of manpower. Male lifestyle magazines can also be seen to portray a bias ideology of women as most of the women in their magazines are very pretty, thin and sexy which assumes that all men who read these magazines are attracted to this type of woman. This is not always true of all men and therefore gives a false impression of the male expectations of women. This representation of women is also not necessarily the true reality of what most women look like and could be seen to pressurise women and men conform to this stereotypical expectation of the perfect woman. This would depend on how the specific audience of these magazines position themselves in relation to the text and whether they took the preferred reading and accepted this to be normal, negotiated what they thought and interpreted it how they chose to or opposed the reading totally and therefore this type of magazine may not appeal to them. (Stuart Hall).

Modern Music Composition :: essays research papers fc

Modern Music Composition Composition has been an ever-changing entity in our society. Music composition is also a very alternating subject of study. You have to keep up to date when you wish to compose a piece of music. This is strictly due to the progression of music in this day in age. If you fail to study, the music you are writing may, very well, upset the music community with old or potentially outdated material. The only way to stay up to date with composition is to listen to a lot of classical music, which seems to be, without a doubt, the best music to listen to. If you have not done your research on such music, you may find yourself running out of ideas for further compositions. Music composition is the subject of this essay. Music, through the years, has changed in many ways. The musical "attitude" is determined through the overall feelings of the composer at the time, at which he or she wrote it. The "attitude" sets the overall feeling of the piece of music. If you fail to pass the feelings that you felt while you wrote the piece of music, you fail in the overall goal of the piece of music. Music composition is a very modern thing these days. It has grown because of the advanced availability of better technology. Technology, which is changing every day, has opened up new and more innovative doors. Included with the advanced technology that has brought music to life, there has also been a steady increase of musicians. This is in direct proportion with the growing number of music educators. Music, by means of instruments, has been played for thousands of years. Music composition involves three major key-points. These key-points are direction, general-knowledge, and general-insight. Through the course of this essay, you will learn what each of these three points is and the prevalent pre-requisitions required of persons to have these three abilities. Direction, being the first of the three points, gives you the sense of the music. Without direction, you would not have the urge to write the piece of music. Direction is what composers use to give the general emotion that is supposed to be perceived by the ending audience. The direction requires only one thing. That is emotion. Emotion is what a piece of music is made for. Without emotion, the piece would probably be so uninteresting that the audience would not want to listen to it. The emotion is very hard to pass on to the audience, strictly because it is what you feel.

Ashford University Library: What does the library have to offer? Essay

Research is one of the most important parts of an individual’s academic life and proof that they have developed their academic skills and knowledge in their area of study. Ashford University Library is an amazing place where one is able to access all the materials that is needed in carrying out a research in any field of study. Conducting any kind of research requires full access to various sources that are considered to be scholarly sources that are reliable for information and data that will help in making the research credible. Using Ashford University Library for research and to access data and information from reliable sources offers an opportunity for s credible research since the library has scholarly sources as well as popular sources that can easily be accessed (Ashford University, 2013). Ashford University Library: What does the library have to offer?                The benefits of using Ashford University Library are that a researcher is able to access all data and information within the library without having to engage the services of outside sources (Gasparyan, Ayvazyan, Gorin, & Kitas, 2014). The materials and sources which are included in the portfolio of Ashford University Library are credible and reliable sources which are easy to access through the simplest search tools of the library (Ashford University, 2013). This helps in saving a lot of time when carrying out a research since all information and data is within research by simply using the search tools which include the university’s database and the Find@AU search tool that are simple and easy to use. Ashford University Library has sources which are considered scholarly and sources which are considered popular (Calkins, 2007). Scholarly sources within the library simply refers to sources which that have been published by recognized scholarly organizati ons or institutions such as universities and sources which have been sent out to other scholarly peers for an anonymous review. The sources always include journals and even books which have been published by scholarly groups, colleges or universities (Gasparyan, Ayvazyan, Gorin, & Kitas, 2014). Furthermore, in scholarly sources, the original research have been published in books and even journals, written by people who are experts in that field of study, has citations and are usually longer, having about 10 to 30 pages of research (Calkins, 2007). Popular sources on the other hand are considered to contain interesting stories, which may refer to research but do not necessarily contain the original research that was conducted. In addition, they are written by general public, they lack citations in most occasions, not peer-reviewed and they tend to be much shorter, having about 200 words to some few pages of writing (Gasparyan, Ayvazyan, Gorin, & Kitas, 2014). To make proper use of the library’s database and to know effectively and efficiently what you need for your research, it would be important to know what your research entails and what you hope to achieve with the final completed research (Ashford University, 2013). This means the thesis and the problem question to be answered by the research must be identified and clearly understood after which one will be able to know what materials to look for in the library (Calkins, 2007). The resources that fit the need for the research can be identified through the problem question and the thesis statement which will help in knowing whether the research will require use of scholarly sources or any other sources which can help in providing data for the research. Conclusion                Conducting a complete research that is satisfactory and one that can be relied on requires the use of data and information sources which are reliable. Ashford University Library provides great opportunity for conducting research since it offers a wide range of scholarly sources that can be relied on for research in any field of study. The benefits that one gets from using Ashford University Library are numerous since the sources available within the university are considered to be scholarly hence the reliability of the resources. References Ashford University, (2013), Library Services viewed from http://www.ashford.edu/student_services/library_resources.htm on 9th August 2014. Ashford University, (2013), Writing Services, viewed from https://awc.ashford.edu/research-papers-intro-to-the-online-library.html on 9th August 2014. Calkins, S. R. (2007). Evaluating Internet and Scholarly Sources Across the Disciplines: Two Case Studies. College Teaching, 55(4), 151-156. Gasparyan, A., Ayvazyan, L., Gorin, S. V., & Kitas, G. D. (2014). Upgrading instructions for authors of scholarly journals. Croatian Medical Journal, 55(3), 271-280. doi:10.3325/cmj.2014.55.271 Source document

Why Do Women Only Make Up One Third Of The Parliamentarians

Why do women only make up one-fifth of the parliamentarians? Women are underrepresented in politics, but gender balance is improving. Increasing participation of women in politics takes a paradigm shift. The three waves of feminism have helped propel the women’s movement in the world. Hence, some people believe in a fourth wave. In addition, women have gained electoral power via the proportional representation electoral system, which is more favourable to women than majority-plurality representation. (Nonetheless, it is also the stereotyping that people put on the two different genders.) (One perspective of women in politics Where Rwanda and Canada rank with two different electoral systems.) These waves of feminism focused primarily on voting, reproductive, and ‘identity’ rights, respectively, but it simply began with â€Å"equal rights for women† (MacLean, G., Wood, D. 2014). The goal of the first wave was â€Å"to open up opportunities for women,† with a main focus on suffrage. It formally began in New York in 1848, when 300 men and women rallied together for the â€Å"cause of equality for women,† that was mostly driven by â€Å"middle class white women† (Rampton, M., 2014). The right of women to vote was known as the women’s suffrage. It took the activists and reformers of this suffrage 72 years to win that right since it was nearly impossible with the disagreements threatening to weaken the movement. In 1906, a British article coined the term â€Å"suffragette.† This term was used to describeShow MoreRelatedThe Differences Between Leadership And Management1699 Words   |  7 Pagesautocratic than they might in stinctively be. 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